case study

Marie’s Lounge is an upscale tapas bar in Macon, Georgia, offering small plates, cocktails, hookah, and weekend brunch. Despite a strong physical presence, Marie’s lacked cohesive branding, adequate exposure, and a professional online presence. This case study outlines the solutions developed to address those gaps.

• Lack of Brand Cohesion: Social media content was inconsistent and failed to reflect the lounge’s elegant, modern Southern identity.

• Limited Exposure: Marketing efforts were solely reliant on social media, missing traditional marketing opportunities.

• Minimal Online Presence: No official website existed, which hindered customer accessibility and professional perception.

• Cohesive Content Creation: Developed branded social media assets using the lounge’s logo, colors (black, yellow/gold), and a modern Southern aesthetic to ensure consistent messaging.

• Traditional Marketing Expansion: Proposed a billboard near a high-traffic area and designed promotional materials like flyers and promo cards.

• Digital Presence Development: Planned and structured a professional website to house menus, reservation info, lounge policies, and direct traffic to social platforms. Introduced TikTok to show behind-the-scenes, staff-centered content.

Establish a Professional Website – To legitimize Marie’s brand and reflect its upscale image, offering key information (menus, reservations, dress code, etc.) and connecting users to social media.

Build a Cohesive Brand Identity – Ensure that all visual and content elements (especially on social media) consistently represent the lounge’s elegant, southern-modern personality to improve recognition and customer expectations.

Expand Exposure Through Traditional Marketing – Incorporate billboards, flyers, and promo cards to reach audiences beyond social media and increase foot traffic to the lounge.